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  • Grayscale All Out Assault On Bitcoin Push

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    Grayscale All Out Assault On Bitcoin Push

    More than 33% of American investors have shown interest in investing in Bitcoin, according to institutional investment firm, Grayscale.

    Grayscale, whose assets under management has recently topped $5.5 billion in all of its crypto investment options, also launched a Digital Currency Toolkit aimed at helping Financial Advisors better understand Bitcoin.

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    Grayscale Going on an All Out Assault

    In a report released by the world’s largest crypto assets investment firm, Grayscale claim that over one-third of all U.S. investors are thinking of investing in Bitcoin.

    The report, which is aimed at Financial Advisors, and includes a toolkit for them to better understand Bitcoin, shows that Grayscale are going on an all out assault when it comes to promoting Bitcoin.

    Grayscale said in a tweet that it was time financial advisors got up to speed with Bitcoin.

    Grayscale’s Digital Currency Toolkit is aimed at educating Financial Advisors in time for the economic uncertainty, and the expected demographic shift in investing prefernces.

    The toolkit includes, a Bitcoin Investment Thesis, which explains all the qualities of Bitcoin. And it also includes a Portfolio Simulator that calculates portfolios with or without Bitcoin.

    And Grayscale have also included a snapshot of the average U.S. investor, and how the demographic is set to change as the wealth transfer of over $68 trillion to millennials plays out over the next couple of decades.

    CEO of Grayscale’s parent company Digital Currency Group, Barry Silbert also tweeted that Grayscale were starting a national advertising campaign and would be attacking CNBC, MSNBC, FOX, and FOX Business as they show Bitcoin off to the masses.

    It’s Only The Start for Grayscale and Bitcoin

    Grayscale’s growth has been nothing short of phenomenal. Their latest update shows Grayscale’s AUM for all of its digital currency investments is up more than 35% since May 2020.

    With $5.5 billion currently in AUM, Grayscale has continuously hit all time highs and is up more than 165% since May 2019, and many expect growth to continue as the investment firm up the promotional ante.

    Both Young And Old Are Moving Away From Fiat

    Rising Interest in Bitcoin as an alternative store of value is gaining momentum, as both the young and older generations look for a safe haven to store their wealth.

    It’s mostly the younger generations that are interested in Bitcoin, and the elder still preferring gold, but it’s clear that everyone is losing faith in the paper-backed currencies.

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    Gold has recently hit a new all time high of $2080 before a slight pullback, and with Bitcoin outperforming pretty much every other asset, barring a few altcoins, it’s expected that as the printing press goes into overdrive, both assets will keep rising.

    Grayscale Is Leading the Bitcoin Charge

    Grayscale has opened the doors for institutions to get access Bitcoin. It might be easy for the average person to get around, but hodling one’s own Bitcoin is a risk institutions aren’t likely to take.

    And Grayscale offers institutions a way in without any self-custody risk.

    The growth in AUM has been nothing short of phenomenal, and it’s unlikely to reverse as millennials inherit tens of trillions over the next two decades.

    And as they become the dominant demographic, Bitcoin will be one of the biggest benefactors.

    This is not meant as investment advice, but I for one will be hodling.

    Author: Tommy Limpitlaw

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